Thursday, November 10, 2011

PSA worksheet

  1. What issue/ topic did you choose? I chose Digital Law.
  1. Why is this important? It is important because, it is how you use the web safely.
  1. Who do you want to reach? (target audience)People who live in the internet, who are always in it.
  1. What is the behavior your looking to change?Adding people you don't know or talking to people online  who are completely anonymous is something i want to change to make the web more safe.
  1. Why doesn’t the audience already engage in this behavior? Because it hasn't been out there,to warn people, enough.
  1. What emotional appeal can you make? The emotional appeal to beware the consequences.
  1. Belonging; Power/Control; Fun: Safety; Safety and control.
  1. Put your audience in a situation/scenario where the issue would come up in their lives. Maria a 13 year old girl has been talking to a stranger for the past 2 months, little does she know that the stranger is 34 years old.
  1. Where are they? (setting) somewhere where there is a computer available.
  1. Who is there? (characters) they are still pending.
  1. What’s’ going on around them?  ( ambient sound) Fun , mysterious and serious.
  1. What are they saying? (dialogue) Something that is a bad example of what to do 
  1. Who is message brought to you by? ( Station; organization)

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